A Hamley's Christmas shop window display created by Jali
'Santa's Works' was one of a series of automatons created for the Hamley's shop window display, one of Britain's oldest toy shops, during Christmas 1994. Every aspect was created and assembled by Jali elves in our own workshop ...although some distance from the North Pole. It tells the story of an unfortunate elf who falls onto the Santa's Works production line, as in-going raw materials become presents which are subsequently wrapped. To breathe new life into this project, we recently replaced a few parts and so took the opportunity to create this quick video.